Design Miami/Basel and Design Miami/ are brought to you in partnership with HSBC Private Bank. The relationship was initiated in December 2006 and continues to evolve with every event.
HSBC Private Bank’s global commitment to design is borne of its dedication to finding new ways of doing things differently. The way innovative designers look at the world is reflected in its approach to business.
HSBC Private Bank is the marketing name for the private banking business conducted by the principal private banking subsidiaries of the HSBC Group worldwide. It provides services to high net worth individuals and their families through 92 locations in some 41 countries and territories in the Americas, the Asia-Pacific region, Europe and the Middle East.
Modern and contemporary design is not merely a sign of human creativity; it embodies a way of life; of always seeking to make the ordinary into the extraordinary. This approach reflects HSBC Private Bank’s philosophy to 'Assume Nothing’; celebrating quality, excellence and new ways of doing things differently.
As the partner of Design Miami/Basel, HSBC Private Bank is proud to bring you an event where you can enjoy the totality of the design experience from idea to realization and appreciation to investment.
Visit the HSBC Private Bank website to find out about new ways of doing things differently.
Audi design – groundbreaking and innovative
With design icons like the Audi TT, the Audi A5 and the Audi R8 sports car which has just been crowned the most attractive car in the world, Audi is recognized as a global leader in design innovation. The design language is sporty, elegant and innovative in equal measure. For Audi designers, innovation means bringing together the latest technology and appealing esthetics in true harmony.
As Audi’s Head of Design Wolfgang Egger has said: “Modern automobile design has an inner logic which the observer absorbs, where shape and esthetics vie with each other and have an authentic effect. Design has to be faithful to the brand and stimulate desire. And it has to point to the future, not backwards."
With this commitment to design guiding everything Audi does, it is fitting that the company stages its presence as a designer amongst designers at Design Miami/, the most meaningful forum for the world of international design and art.
Audi will display a unique concept car designed to deal with the theme of the dynamic line in a three-dimensional setting and create an analogy to the vehicle’s design lines.
Audi will be present as Official automotive sponsor and as creative exhibitor at Design Miami/ on December 7-9, 2007.
Programming Sponsors:
Dupont Corian Illumination Series
Design Within Reach
Ikepod
Koninkrijk der Nederlanden
Material ConneXion
Mondriaan Stichting (Mondriaan Foundaton)
Swarovski
