Design Miami/Basel and Design Miami/ are brought to you in partnership with HSBC Private Bank. The relationship was initiated in December 2006 and continues to evolve with every event.
HSBC Private Bank’s global commitment to design is borne of its dedication to finding new ways of doing things differently. The way innovative designers look at the world is reflected in its approach to business.
HSBC Private Bank is the marketing name for the private banking business conducted by the principal private banking subsidiaries of the HSBC Group worldwide. It provides services to high net worth individuals and their families through 92 locations in some 41 countries and territories in the Americas, the Asia-Pacific region, Europe
and the Middle East.
Modern and contemporary design is not merely a sign of human creativity; it embodies a way of life; of always seeking to make the ordinary into the extraordinary. This approach reflects HSBC Private Bank’s philosophy to 'Assume Nothing’; celebrating quality, excellence and new ways of
doing things differently.
As the partner of Design Miami/Basel, HSBC Private Bank is proud to bring you an event where you can enjoy the totality of the design experience from idea to realization and appreciation
to investment.
Visit the HSBC Private Bank website to find out about new ways of
doing things differently.
AUDI AG
No other design object can stir human emotion with quite the same intensity as a car. And no other design exhibition has the prestige that Design Miami/ and Design Miami/Basel enjoy within the world of art and design. At this lofty level, Audi is the only carmaker to be a partner to the event, and at the same time is also actively taking part.
Design Miami/ 2006: Audi presents the “Ignition R8” installation in the atrium of the historic Moore Building. From the third level, spectators peer through the glass hood into the heart of the sports car – the 420 hp 8-cylinder engine.
Design Miami/Basel 2007: Design through the changes of time – Audi presents innovative design ranging from the Horch 853A sport convertible of the 1930s to the Audi A5 and the Audi RSQ, which was developed for the blockbuster movie, “I, Robot”.
Design Miami/ 2007: Audi presents the Cross Cabriolet concept car in the “Wire Frame” exhibit. In the Audi Design Lab, spectators experience the creation of a car in real time. Design greats like Chad Oppenheim, Enzo Enea and Audi Chief Designer Stefan Sielaff discuss the “human element” in design.
Design Miami/Basel 2008: Audi succeeds in combining high-tech, art and design. Design in dialog with our senses – the avant-garde Audi R8 sports car appears in a bright, glistening light.
Design Miami and Design Miami/Basel are registered trademarks and may only be used under license from the trademark owner.
