featured project
BIRKENSTOCK presents Natural Instincts at Design Miami/ 2023
For the first time BIRKENSTOCK has partnered with Design Miami/, taking over a sprawling space within the fair environment, to form a lush, nature-laden installation.
For the first time BIRKENSTOCK has partnered with Design Miami/, taking over a sprawling space within the fair environment, to form a lush, nature-laden installation. The takeover coincides with the launch of BIRKENSTOCK’s large global retail space, in the Miami Design District, which opens to the public on December 8, highlighting the German brand’s growing footprint in the US.
The event is also timed with the release of a new collection celebrating BIRKENSTOCK’s 10-year collaborative journey with Concepts - a respected US heritage retail brand. The colorful collection draws inspiration from Miami and the Art Deco movement.
At Design Miami/ BIRKENSTOCK will provide a serene space for respite within the busy environment of the collectible design event, offering foot massages and various interactive displays, including a showcase of the work of Californian-based timber sculptor Vince Skelly. Additionally, a curation of Black 1774 styles is showcased within the space including two new models, the 222 West and 33 Dougal launching February next year.
Design icon, lifestyle or health product: No matter how complex, captivating and divisive BIRKENSTOCK might be, its brand ethos is simple. BIRKENSTOCK makes really good shoes. Shoes based on tradition that are durable, made in Europe and perfectly handcrafted.