As industry pioneers of creating tool watches for low-light conditions, Panerai crafted luminous timepieces to supply the Italian Navy since 1935 – a breakthrough that became the foundation of the brand’s identity and the DNA that runs through its innovation now and into the future. The brand’s green signature color evokes the luminous glow of Super-Luminova and stands as a testament to Panerai’s contributions to luminosity into the watchmaking world. The iconic Luminor collection embodies this spirit – where our feet are firmly grounded, and what propels us toward the blue sky, ever-reaching for our limits. Blue sky is our backdrop – it represents the infinite horizons that Panerai continues to pursue, a reminder that our potential knows no bounds. Panerai’s Design Miami installation is a showcase of fine creations, it is a platform for shared momentum of inspiration, conversation, and discovery. Join us for a hands-on experience of the brand's innovative heritage through our first mechanical and micro-engineering masterpiece, the Submersible ELUX. Dive into a world where precision meets cutting-edge technology, showcasing Panerai's unwavering commitment to innovation and savoir-faire watchmaking.

Founded in Florence in 1860 as a workshop, shop and subsequently school of watch-making, for many decades Panerai supplied the Italian Navy and its specialist diving corps in particular with precision instruments. The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold across the world through an exclusive network of distributors and Panerai boutiques.