“The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity; the creative mind plays with the objects it loves.”

This famous quote from Carl Jung recently surfaced in an interview with Alistair Webb, Creative Director at Made Thought, who spoke with us about the creative process that drives the London-based agency’s branding and identity designs for Design Miami.

The notion of play as both a creative wellspring and a labor of love is just as apt when considering Made Thought’s innovative work for our sister brand, Miami Design District. For both companies—an international collectible design platform and Miami's premier destination neighborhood—provocative yet well considered brand expressions have played a vital role in our evolution and success.

In a newly dropped video, Paul Austin, Made Thought Cofounder, and Craig Robins, Miami Design District President and Design Miami/ Chairman, chat one-on-one about their nearly two-decade-long collaboration. Click below to enjoy these branding gurus’ reflections on building brands that last.

Next month, be sure to check out Miami Design District’s latest commission, Utopia by Bohinc Studio, with installation through the neighborhood and at Design Miami/ 2023.